COMMENTS POLICY

Welcome to my Jewelry Industry blog. This is the place for all of our industry comrades to come forth with questions, with new ideas and plans for our future. All of your constructive comments are welcome.
I reserve the right however, to edit, or delete any comment post that I find objectionable, spam-like or just inappropriate.

Sunday, May 19, 2013

Technology: a lesson in humility!

As an older American, sitting in front of a computer can seem as impossible as reading street signs in downtown Hong Kong. (Especially if you don't speak or read Mandarin!)  But, no matter where you live, whether it be in the USA or China, learning the computer has become a necessary way of life. So, if you plan to stay engaged and current with your business, your family and the world, you have no choice but to get a handle on how to use your computer or smart phone!
   Once you understand the part technology plays in your particular life, it will give you the incentive to take on the task of learning something new. It's at that moment that the lesson in humility begins. Humility is the quality of being modest or respectful.
I speak from experience- As I faced the reconstruction of my career over the past 5 years, the humility bug has knocked on my door many times. I've kind of gotten used to the feeling of being brought to my knees with confusion over building a website, tackling a new program or deciding which new platform id best for my V-By members.
My solution: Rather than looking up at that huge mountain of new information, focus on placing one foot in front of the other. Or simply put, take one step at a time. Respecting that overwhelming mountain, instead of fearing it, is the only way I have been able to find humility and reach the mountain's peak.
   It reminds me of the PT Barnum song "One Brick at a Time." In fact when I'm faced with a problem on the computer (which happened just today), I look to accomplish something, anything that feels like progress. I know that's easier said than done. Your mind may not be naturally wired the way your kids or your grand kids minds are wired. But no matter the challenge you face, using a computer is a must...even if it's "one key stroke at a time."

   Technology has become an essential part of everything. Fun, work, shopping, research and even your way of communicating! I think the part that makes it so overwhelming for many of us is the fact that there is so much to learn and it's constantly changing. Sort of like a moving target. Scary! But, when you really analyze it, isn't life always changing? We deal with day to day changes all the time.
Learning computer skills is really no different. Concentrating on placing your foot down, laying one brick at a time or biting off a small portion everyday is how you can accomplish your chosen task. Commit to learning something on the computer every day (or every week) and after 6 months you'll look back in awe to realize how much you've learned!
   If you're in the retail business and are used to having a brick and mortar that allows you to meet with customers face to face, you know that there are customers you are not seeing any longer and you know why. They have moved, are seasonal or they are the new generation that doesn't want to walk in your door. They are only available over the computer! Why lose their business? Take on the task of building your own computer savvy, get some humility and add a new flow of business over your computer. You can do it if you say so!

Saturday, May 4, 2013

Monday, April 8, 2013

Have you done something unexpected since this?

I recorded this video along side the Arkansas River in 2009. It spoke about what I choose to do that was "unexpected" and asked you to do something unexpected as well.
Soon I will be posting a new video showing my personal growth since this video. Check it out and let me know what you think!

Saturday, April 6, 2013

Adding Smart Technology for Success!

Effectively using technology in your business model can be a daunting undertaking. Our plates are so full with how we (or the generation before us) have always conducted business, that the thought of taking on something new makes our heads spin! But that doesn’t mean you can’t or shouldn’t do it. In fact, if you're reading this post you know we must figure out how to incorporate the right, smart technology.
I know that some of us have already attempted to step into the technology era and fell on our faces. If you're the kind of person that doesn't like to deal with failure (who does!), you may have decided "forget it, technology's not for me, leave it for the next generation!" That's OK if you have the ability to retire, sell your store or give your kids the store and the chance to figure out this technology thing themselves. But for those of you who are not retiring, it's a different story.
The fact that you were an early adapter and failed can be a blessing. It shows that somewhere in that mind of yours you are a progressive thinking person. All you'll need to do is get back on the technology train at the right stop and start again!
No matter your circumstance, if you tried and failed or have never actually dipped your toes into the technology pool, now is the time to jump in! Begin by deciding who in your company is going to take it on. Will it be you or are you going to delegate it?  Once you've determined that, it's time to set your pace using deliberate "baby steps." It will make your personal integration of those new technologies more palatable therefore giving you the ability to digest them at a pace you can both understand and handle. If you do try to bite off more than you can chew, it may get too overwhelming. You're trying to build this new avenue of business smartly so that you don't drop the ball like a hot potato.
Once the technology person has been selected, you're ready to begin discussing what you want to accomplish. Are you a retailer with a brick & mortar who wants to grow your local foot traffic? Or are you a designer without sales reps throughout the country that needs access to more retail stores? Or are you a retail store that wants to create a new stream of income outside of your front door by reaching that new kind of consumer that will only shop online?
Making these decisions upfront will focus your technology selection. For example, you might decide to build a Pinterest page, begin producing informative and useful videos for all of your SM platforms, recreate a new website where the analytics are reviewed regularly or use V-By (I'm just sayin'...) for face to face appointments to grow your online customer base. Whichever step you choose, keep track of it's movement on a regular basis with numbers of people, clicks and most important Dollars it generates. This way you will have a better handle on how your choice of smart technology is working.
Know what goals you want to accomplish with each step. Focus on those steps and watch for what works and what doesn't. And be ready to shift gears if necessary. Also make sure you give adequate time to create traction (or allow it to work.) These choices will be what keeps your direction clear and your success visible along the way.
It is most important to keep track as you move through the new maze that technology will create. The ability to identify success or failure is a process that can be not only eye opening but also incredibly exciting and satisfying!

Monday, March 25, 2013

The advantages of buying a .98 CT Princess Cut Diamond

Jay Volk has taken the use of V-By in another direction. He has recorded a video for each diamond in his inventory. To educate his audience who wants to learn about and buy diamonds, Jay describes each diamond in detail next to its certificate.  Jay is being transparent by showing these videos along side their certificates. His descriptions and candor indicate both his knowledge and honesty.

Wednesday, March 20, 2013

Rare Earth Mining does it right!


 Here's a V-By member making strides with their online business! How do you create email marketing and video campaigns? That's what you learn as a V-By member!

Rare Earth Mining Co. Inc.
Quick Links
 
 
Deal of the Month!
Star Rose Quartz
Star Rose Quartz
Found in both Brazil and Madagascar fine rose quartz stars have become exceedingly rare. Asterism occurs from tiny fibers crisscrossing the crystals in a six ray star pattern. Rare Earth Mining Co. has 6 great examples of this disappearing pink phenomena in spheres. We also have 30 cabs in our inventory at 5/ct. Your choices for spheres include one three inch sphere, two measure at 2.5 inches and three are an 1.5 inches in size. All contain great stars! Contact Curt for prices. 203-520-1208
Up- Coming Shows 
  • New York, NY     JA Show          Feb. 24-26
  • NewYork,NY  MJSA           March 8-10 
  • Kansas City, KS  Gem & Mineral  March 15-17
  • Chicago, IL     Smart Show    April 13-14
  • Edison, NJ         NY-NJ Gem & Min. April 12-14
  • Franklin, NC        G & LW          MAY 10-12
  • Las Vegas, NV  JCK                 May 30- June 3
  
 
V-BY
Remember we are offering additional discounts if you use our at home sales tool V-BY for ANY purchase! Take advantage of this great new technology!
Why is V-By technology Great for the Retailer?
Why is V-By technology Great for the Retailer?
Kayanite coated with Cobalt Titanium
Kyanite

 For our faithful followers and gem enthusiasts. We had an amazing Tucson and wrote business with
well over 350 companies. It's always surprising to find so many new customers coming to the Rare
Earth Family. Our best sellers you may not even been aware of. Titanium coated Kyanite from Brazil
in fabulous paint brush fan shapes. This mineral is originally black but we coat it with cobalt titanium. Expect other colors in Black Night, Silver Mist or White SIO2! 
 




 
 
 
Seychem Meteorite
Seymchan Meteorite

Seymchan exhibits one of the best Widmannstattman patterns in meteorite. The material flew in from space and immediately through our inventory. The original deposit found right outside of Seymchan Russia weighed 271 kg (597 lbs.) All known material has been recovered since 1967 with less than 75 kilos (165 lbs.) of rough remaining! Due to the high Nickel and Iridium content the material is rust resistant. We expect to be completely out of the material by June!
 
 
 
I hope you enjoy this latest update, and please visit us on our website or at one of our 20 shows across the US!
You make money when you buy. Having the stones in your inventory is better than having money in the bank! 
Sincerely,
 
Bill In  India
Bill Heher
203-378-8672 
Rare Earth Mining Co. Inc.
 
 
Save 5%
SAVE 5 % FOR ANY PURCHASE WHEN MENTIONING OUR RARE FACT OF THE MONTH!

RARE FACT OF THE MONTH:   
 Herkimer diamonds are mined in  Herkimer NY and the Ace of Diamonds Mine in nearby Fonda, NY. Normally, these crystals form in pockets of liquid that slowly evaporated, leaving perfectly formed crystals with terminations on both sides.
Offer Expires: 3-22-2013

 

Rare Earth Mining Co. Inc, | 1741 Huntington Tpke. | Trumbull | CT | 06611

Wednesday, March 13, 2013

Vicky Bates, expert of all organic, natural & unusual gemstones.

Vicky Bates is an expert when it comes to beautiful gemstones. She has been designing jewelry made from unusual, organic, natural material found below, on and above our great planet Earth! Over the years she has developed close relationships with the miners, pearl farmers and gem finders galore! It's no wonder she can find Drusy Shells found in the Sahara Desert. Check them out!